Pay Per Lead
Good value?
We all know Lead Generation can be fulfilled using a number of tools. However it is worth reflecting on what these other tools can cost:
- When you run any marketing campaign there is no certainty you will achieve an acceptable ROI.
- On top of the direct costs incurred in running a campaign, the time and effort of a number of your people will have to be deployed speculatively.
- When a dip in pipeline is observed it can then take weeks or even months to deliver a marketing campaign that can help boost lead generation.
- If your sales team get pulled into helping prepare to run these campaigns, this drags them away from bidding and closing business which in effect exacerbates the problem.
Our service eradicates all the baggage mapped out above.
The biggest sales 'crime' isn't losing business – that of course happens to us all. What is unforgivable is having a deal concluded on your 'patch' that you never knew about. ITTS can ensure that you at least have a chance to get to the table and mount a bid!
