Regular customer communication is a key objective in every Marketing plan.
Many companies now use telemarketing as part
of the overall mix to conduct a meaningful dialogue with
their customers.
Used correctly it can be the most personal and effective
method of communication. Our results show customers find
these calls informative and of value providing there is
a genuine reason behind the call. Customers often feel neglected
by sales staff and appreciate proactive contact from their
supplier about initiatives which are of interest to them.
Due
to limited internal resources most companies are choosing
to outsource this activity to companies who have the right
skills and knowledge to ensure the credibility of your
company is not undermined.
The staff at ITTS are well equipped to
manage a dialogue with customers professionally and sensitively.
They have
the industry experience to understand the products and
services you provide.
We have run a variety of customer communication initiatives on behalf of our clients:
- Questionnaire based research
- Customer satisfaction surveys
- Information gathering on recent wins or losses
- Introduction of new website
- Company name change
The ITTS Approach
As with all our services
the briefing process will clarify the objectives of the
exercise and propose how the work will
be carried out.
We will then deploy resource from either our
Sales Researcher, Tele-Researcher or Telemarketing team
to conduct the campaign and report
back on the results.
back to top |
