Accurate and relevant data is essential to the success of any sales and marketing campaign.
Our database building
service enables our clients to develop their own bespoke
contact database as the basis for their
campaigns.
Building your own customised database based
on your specific requirements means you can increase the
response from your target
audience and so improve the return on your investment.
Contact
lists which are available from third parties tend to be well
used by other organisations and suffer from poor
response rates. You will also find you pay an annual subscription
fee for information which is not relevant to your needs and
doesn't get used.
Investing in acquiring the relevant
data you need to support your marketing campaigns gives
you a head start over your
competitors and will ensure you achieve successful results.
Data Sourcing
We can source base data for you from
a number of reputable list brokers
Data Cleaning
We can verify your data and update it
Data Management
Why not outsource the ongoing management
of your database to ITTS. We have the resources and skills
to manage your data so that it is a business asset and
not a liability
The ITTS Approach
Base Data
Based on your criteria we will take an
extract from Dun and Bradstreet which provides us with
more static data such as Company name, address and telephone
number.
Register main contacts
Contact names and number are
collected at switchboard for functional heads.
Key contact search
Using these contacts we then network
round the organisation to uncover the decision makers and
influencers in the relevant areas such as e-commerce, procurement,
finance, network design etc.
Database build
We would then be able to provide you
with a database of key individuals and their contact details
for whom your message has most relevance.
Maintenance
Any new names gathered as a result of
other telemarketing or lead generation activity are added
to the core marketing database further improving the value
of the data for future campaigns.
back to top |
