Account-Based Marketing

An opportunity to gain in depth understanding of your prospects and customers

Our Account-Based Marketing Profiling service gives you the opportunity to gain in-depth understanding on how a target account operates, how they are structured, who are the key decision makers, their decision-making process, who they currently purchase from as well as their future investment plans.

This service is used extensively by clients who are trying to penetrate new high-value and/or complex accounts or to expand their reach within an existing account. Account profiles can be used to help quantify the business potential within an account and are an excellent tool to help your marketing teams develop tailored account-based marketing plans; and your sales teams a head start in deciding on which accounts to prioritise.

Why we’re different

We’re not like other telemarketing agencies.  Our Sales Researchers are time-served professionals with between 10 and 30 years IT Sales experience. Leveraging their experience and adopting a consultative sales style, this team can position complex value propositions to senior decision-makers, highlighting USPs and heading off objections.  The combination of this experience and a thorough briefing process is a proven formula that has worked time and time again. Find out more about our approach

Insight and Intelligence

The service itself employs a combination of desk-based research and outbound calling to profile high-value contacts within the account. We undertake a Decision Maker Unit mapping activity to identify key buyers, influencers, and blockers. And because we actually speak to these individuals we can gather intelligence and insight which is not readily available from public domain sources.

The output is a concise document which details who we have spoken and provides a narrative of the key conversations. This is augmented by intelligence about business strategy, priorities, challenges – as well as business partners, service providers, and incumbent technologies.

Contact us

IT Telemarketing Services, Earle House Atlantic Street, Broadheath, Altrincham, WA14 5DD

+44 (0)161 607 8888

About ITTS

Focussed exclusively on the IT sector, ITTS helps technology companies increase the performance of their sales force and improves marketing ROI by providing them with high quality sales leads and appointments.

Delivering full campaigns in-house and also partnering with strategic digital marketing agencies, ITTS has grown to become the UK’s leading provider offering B2B IT demand generation services to technology companies across the globe.  Operating from a UK base with an ability to service campaigns across America, Europe and Australia, ITTS can help you strategise, plan and deliver a lead generation campaign to accelerate your sales.