We’re embracing a blended approach – combining inbound marketing automation with outbound telemarketing – to deliver an always-on capability which accelerates the lead generation process, quickly and efficiently targeting a broad audience.
The service is built around an SEO optimized micro-site (or your existing web-site, if preferred) with hosted content, trackable links, and call to action forms. This site is augmented by E-mail marketing and Social engagement, using progressive persona profiling techniques to refine the messaging. The platform tracks and scores digital interactions and touch points which are used to prioritise outbound calling activity.
As well as hosting and engagement, the service includes planning, workflow set-up, execution, lead tracking, and reporting. The planning phase is key. We will work with you to understand the value proposition, prospect journey, and develop a lead scoring algorithm.