Lead Generation

An effective Lead Generation model delivering ROI

The aim of our lead generation service is to identify requirements for our clients’ products and then to develop and qualify these business opportunities. We have highly effective lead generation models which deliver a tangible return on investment with results on a par with those you would expect from your own sales team. Whether it be rapid injection of new pipeline over a short period of time, prolonged management of prospecting in a given market or setting up of diarised sales appointments, ITTS has a long and proven track record.

A key first step for any programme, and one that is largely unique to ITTS, is to firstly align the most relevant and cost-effective ITTS agent team with the client’s challenge:

Why we’re different

We’re not like other telemarketing agencies.  Our Sales Researchers are time-served professionals with between 10 and 30 years IT Sales experience. Leveraging their experience and adopting a consultative sales style, this team can position complex value propositions to senior decision-makers, highlighting USPs and heading off objections.  The combination of this experience and a thorough briefing process is a proven formula that has worked time and time again. Find out more about our approach

Sales Researcher Team

Our clients use our Sales Researchers for lead generation because they are able to replicate the type of discussion you would expect your sales personnel to engage in during prospecting.

Just following a script is not good enough; our Sales Researchers have both the technical knowledge and the sales skills to reach the decision maker, establish a rapport, probe to uncover any need or requirement and present the benefits of your company’s offering.

The ITTS Sales Researchers are adept at positioning the benefits you can provide as well as being sensitive to industry trends and the complexities of the IT distribution channels and partner arrangements.

We have the ability to undertake a wide range of sales lead generation projects from the simple to the most complex and technically demanding technology topics.

Here are some examples of the technologies and environments that we have worked with on behalf of our clients;

  • Application Delivery Management
  • Big Data/Analytics
  • Business Intelligence
  • Call Centre Solutions
  • Customer Communication Solutions
  • Customer Relationship Management
  • Data Integration
  • E-Business/E-Commerce/Omni-channel
  • Enterprise Resource Planning
  • Financial Systems
  • HR/Human Capital Management
  • Professional Services Automation
  • Sales Enablement
  • Sales Performance Management
  • Supply Chain Management
  • Business Continuity/Disaster Recovery
  • Cloud Hosting/Cloud Orchestration
  • Data Centre Automation
  • Database Platforms
  • Enterprise Application Integration
  • Hybrid IT
  • Hyper-Converged Infrastructure
  • Internet of Things
  • IT Security/Cybersecurity
  • Network Management/Infrastructure
  • Servers
  • Software Defined Networks
  • Storage
  • Systems Integration
  • Virtualization/VDI


Tele-Researcher Team

The ITTS Tele-Researcher team offer a combination of telemarketing, telesales and business development skills. Positioned at a lower price point than the Sales Researcher team they are ideal for gathering key intelligence quickly and inexpensively.

Clients opt for the Tele-Researcher team when the product or service being offered is of a relatively low deal value or where they are targeting the SME market and a lower budget is available.

The ITTS Tele-Researcher team is offered as a lower cost alternative to the Sales Researchers and more than matches the lead generation approach taken by most other agencies.


Contact us

IT Telemarketing Services, Earle House Atlantic Street, Broadheath, Altrincham, WA14 5DD

+44 (0)161 607 8888

About ITTS

Focussed exclusively on the IT sector, ITTS helps technology companies increase the performance of their sales force and improves marketing ROI by providing them with high quality sales leads and appointments.

Delivering full campaigns in-house and also partnering with strategic digital marketing agencies, ITTS has grown to become the UK’s leading provider offering B2B IT demand generation services to technology companies across the globe.  Operating from a UK base with an ability to service campaigns across America, Europe and Australia, ITTS can help you strategise, plan and deliver a lead generation campaign to accelerate your sales.