At ITTS we create online bespoke surveys with participation driven using eDM programmes into highly bespoke and relevant target contact audiences. This is an ideal way to gain greater insight into the trends that are driving prospect behaviour as well as identify potential leads. Our telemarking teams are used to call out into the survey participants to drive out any opportunities creating a hard lead outcome as well as a unique level of market insight.
Questionnaires are an additional way of profiling and targeting organisations to establish key insight and intelligence which can later be used for future marketing and sales activities.
Structured questions with fixed responses, segment the data to identify potential addressable target markets for a given solution or service. The approach is also effective in quickly qualifying organisations and prioritising those that should be targeted.